Why Science Podcasts?
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Podcasts are a powerful marketing tool, especially for industries like biotech and pharma focused on innovation.
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74% of podcast listeners tune in to learn something new, making it a perfect platform for education-driven content.
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Podcasts provide space for expert insights, discussions, and storytelling to connect with professionals in the science sector.
Establish Yourself as a Thought Leader
We all face adversity and challenges, but how we deal with them is up to us, our decision, and our determination. Learning from strength through adversity builds company resilience. Listen to the interview with disabled adventurer Darren Edwards to learn about his resilience mindset after surviving a spinal cord injury.
Showcase Company Culture and Leadership
An interview with a CEO or director can provide insights into company culture and its approach to leadership. This is showcased in this podcast with Dr Malte Wachsmuth from Bruker Luxendo GmbH.
​Create Technology Awareness
A podcast is also an ideal platform when talking about complex topics as it allows clarification and nuance. Unlike traditional marketing content, podcasts can dive deep into technical subjects while feeling accessible. You can listen to a podcast explaining how cells are measured by touch with atomic force microscopy here.