specialty CDMO
CASE STUDIES > API INTERMEDIATES MANUFACTURER
Global Market Expansion for an India-Based API Intermediates Manufacturer
An India-based API intermediates manufacturer sought Outbound Pharma's expertise to break into North American and European markets, overcome low brand visibility, and generate high-value business meetings at major industry events.
The Challenge
The client is an India-based producer of high-purity API intermediates for pharmaceutical, agrochemical, and fine chemical applications. The company sought to expand its global footprint, particularly in North American and European markets.
Key obstacles included:
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Identifying High-Intent Leads
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Accessing Decision-Makers
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Little to no brand visibility in new geographical markets
The Solution
Outbound Pharma executed a targeted outbound campaign specifically designed to secure high-value meetings at major industry events.
The strategy was built around three core pillars:
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Strategic marketing support - including refinement of marketing collateral such as website messaging, capability decks, and positioning materials
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Business development strategy - defining the most effective approach to engage target partners and generate qualified opportunities
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Target scouting and screening - identifying and evaluating select API manufacturers and distributors aligned with specific intermediate requirements
The Results
Within the first three months, Outbound Pharma's campaign successfully transformed targeted cold outreach into a strong pipeline of 25 qualified leads, resulting in 18 active engagements through follow-up meetings and substantive commercial discussions.
As part of the event-focused strategy, 11 pre-qualified meetings were secured and held during CPHI Frankfurt 2025, providing a client with direct, face-to-face access to relevant API manufacturers, distributors, and trading partners — the exact decision-makers that had previously been out of reach.
The campaign established the client's commercial presence in Western markets and built the foundation for sustained business development beyond the initial engagement period.