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Insights
Our latest insights
Gain valuable insights specific to business development in the Life Science industry, from lead generation to cold email writing, and much more!


Email links vs. Attachments: What works best?
Sharing PDFs through email is a common practice, but it requires recipients to download and save the file to view its contents. Moreover,...
Jan 30, 2024


The Best Way to Outreach in Life Sciences: Cold Calling vs. Cold Emailing
When it comes to making the initial connection, should you rely on cold calls or cold emails?What's the best way to connect with life...
Oct 20, 2023


Cold Email Styles: Pros and Cons in 2023
Email and LinkedIn inboxes are exceptionally saturated and fiercely competitive. This is true across multiple industries, including life...
Oct 9, 2023


B2B Email Subject Lines in the Life Science Industry: How to Apply Proven Techniques?
The subject line of your email serves as the initial point of contact for recipients, making it crucial to craft it effectively. A...
Oct 3, 2023


30 Best Cold Email CTAs That Are Proven To Convert
30 best cold email call-to-actions to convert more leads
Jul 31, 2023


How To Improve B2B Email Open Rate
Writing effective business-to-business (B2B) emails is a craft that one must learn and master. It may not be immediately obvious, but...
Jul 18, 2023


5 MORE Things You Should Never Say Or Do In Your First Emails
Greetings, sales folks! Welcome back to our follow-up discussion, where we delve deeper into the don'ts of crafting a winning B2B sales...
Jul 2, 2023


5 Critical Mistakes to Avoid in Your First Emails: Improve B2B Sales
Hey there, sales folks! Discuss what you should never say or do in your first B2B sales emails. Trust me, avoiding these blunders will...
Apr 1, 2023
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