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  • Writer's pictureOksana Kryvenchuk

LinkedIn outreach: practical tips to save your time and effort

For Sales and Marketing Professionals!


What to consider when making connections on LinkedIn Sales Navigator

I understand how important it is to build and maintain meaningful connections with prospects. LinkedIn Sales Navigator has been invaluable in helping me reach out to potential clients, and I, too, believe in the significance of long-term relationships.


But, I had an experience that I think is worth sharing with you.


After contacting my prospects using Sales Navigator InMails and getting a reply, I encountered the unfortunate situation of losing my access to Sales Navigator. This meant I had to subscribe again, resulting in losing all the work I had done during that time - including leads lists, InMail, and communication history. It was very frustrating, and I want to stress the importance of exploring better ways to keep track of important data in such scenarios.


Practical tips to buils Linkedin network

Real-Time Insights: How Sales Navigator Optimized My Sales Pipeline


LinkedIn Sales Navigator is incredibly helpful for prospecting. Its advanced search filters enable me to zero in on the exact decision-makers I need to contact, saving me a lot of time. Creating targeted lead and account lists helps me keep my sales pipeline organized and ensures that I'm nurturing the right relationships. The real-time alerts are like having insider information – I can take advantage of a prospect's recent promotion or industry news to craft a highly relevant message. Additionally, the InMail credits are invaluable for making those essential initial connections with valuable contacts outside my immediate network.


Sales Navigator Expiring? Stay Connected with Leads on LinkedIn.


As salespeople, we aim to build relationships. So, if your Sales Navigator subscription is ending, you might be worried about losing the connections you've nurtured. To prevent this, keep the conversation going using regular LinkedIn messaging. This will help you smooth your sales outreach efforts and maintain your communication history. It's good to know that all your valuable connections from Sales Navigator will seamlessly appear on your LinkedIn profile. You can continue engaging with these prospects through various means, such as comments, shares, and direct messages.


TAKE-AWAY: I highly recommend that your message history with each prospect remain securely stored within LinkedIn (and NOT Sales Navigator), preserving the context of your past conversations.

This allows you to seamlessly pick up where you left off with each prospect without losing valuable context.


Free LinkedIn Outreach Features for Effective Prospecting


While you may miss some advanced features, regular LinkedIn messaging still offers beneficial tools. These include personalized connection requests and customizable messages. These tools empower you to maintain compelling outreach strategies and effectively manage your sales pipeline.


By embracing these benefits, you can transition your outreach to regular LinkedIn messaging with confidence. Even without an active Sales Navigator subscription, you can still keep moving forward and making progress in your sales efforts.


As we wrap up, I want to emphasize the incredible potential of utilizing LinkedIn's strengths to enhance your prospecting. By using Sales Navigator for targeted searches, fostering meaningful connections, and sending personalized messages, you can amplify your outreach efforts. It's essential to prioritize safety by keeping a detailed record of your outreach history.


 

If you're a life science company working hard to improve your prospecting, I encourage you to consider the benefits of partnering with Outbound Pharma. Our team is dedicated to building industry connections, generating leads, and driving growth for our clients. Schedule a call today to discuss how we can support you in taking your outreach to the next level and improving your lead-generation process!


outbound pharma discovery call


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